Many retailers believe that digital and smartphones are hindering bricks and mortar. While smartphones and tablets are significantly impacting traditional B2C retail experiences, businesses that embrace the technology are coming out on top.
Digital is no longer exclusive to large companies with big marketing budgets. Retailers of all sizes can adapt to technology without reaching into their pockets by using free tools readily available.
Google has debunked three common retail myths and outlined how to utilise digital to attract new customers to your business and enhance your in-store experience, so potential sales don’t walk out the door with frustrated customers.
Myth #1: Search results only send customers to e-commerce stores.
Myth #2: Once in-store consumers start looking at their smartphone, the retailer loses their attention.
Myth #3: Online research has lowered consumers’ expectations of stores; they really just go to a store to transact.
Click here to find out how consumers’ digital behaviour affects and helps retail stores today.