Written by Dionne Alaveras, News Xtend We have all heard how crucial driving traffic to your website is and we...
Written by Dionne Alaveras, News Xtend We have all heard how crucial driving traffic to your website is and we understand people reading are probably thinking ‘but how does this affect my bottom line?’ You invest dollars into marketing and you want to see that bottom line shift and you are...
By Christine Moody, Brand Audits Since immigrating from Veneto, Italy, Luigi Borgo’s family has been making Italian salami in Queensland,...
By Christine Moody, Brand Audits Since immigrating from Veneto, Italy, Luigi Borgo’s family has been making Italian salami in Queensland, Australia for half a century under the Borgo Salumi brand name. ‘Borgo Salumi’ was established in 1966 and produces 500 tonnes of salami each year from their Holland Park factory—every...
This month, our leasing and tenancy partner The Leasing Department joined with one of Australia’s leading tenant-side leasing and...
This month, our leasing and tenancy partner The Leasing Department joined with one of Australia’s leading tenant-side leasing and property advisory businesses Lpc Cresa. The union provides The Leasing Department with an opportunity to expand on the offer and services it has been providing NRA members over the past two...
Written by: Alyce Mokrzycki, News Xtend Google has spoken. And it wants you to forget everything you know about the traditional...
Written by: Alyce Mokrzycki, News Xtend Google has spoken. And it wants you to forget everything you know about the traditional marketing funnel. In the last six months, the search engine looked at thousands of users’ clickstream data from a third-party opt-in panel and found that no two consumer journeys are exactly...
Written by Emma McCourt, Worlds Biggest Garage Sale. In retail, shifts in culture, technological disruption, and increased competition on a...
Written by Emma McCourt, Worlds Biggest Garage Sale. In retail, shifts in culture, technological disruption, and increased competition on a global scale has led to intensifying volatility and uncertainty as consumers become more demanding and unpredictable in their spending. This is in part due to changing consumer values; people are...
Written by Dionne Alaveras, News Xtend Effective marketing relies on placing the right content, in front of the right people,...
Written by Dionne Alaveras, News Xtend Effective marketing relies on placing the right content, in front of the right people, at the right time. This is relevancy. You want to be creating content that is relevant to users. You want to serve it to them at a time that is most relevant for...
Written by Dionne Alaveras, News Xtend All those business owners looking to increase online sales still here? All new readers,...
Written by Dionne Alaveras, News Xtend All those business owners looking to increase online sales still here? All new readers, we welcome you. In previous articles, we’ve looked into how, when harnessing the powers of Facebook and Google, simple advertising strategies can be implemented to increase online sales. Now we draw our...
China has become Australia’s largest market for total spend and visitor nights. As of March 2018, 1,403,600 Chinese visited...
China has become Australia’s largest market for total spend and visitor nights. As of March 2018, 1,403,600 Chinese visited Australia with total spending’s of $10.9 Billion in the twelve month period of 2017, a 13% increase from the previous year. The NRA has recently partnered with AXCEN to help members...
Written by Dionne Alaveras, News Xtend As a business owner you have perfected your product suite and perfectly tailored it...
Written by Dionne Alaveras, News Xtend As a business owner you have perfected your product suite and perfectly tailored it to what your audience needs. Your website now perfectly houses this inventory. You have worked hard to ensure the purchase journey online is seamless, effortless. You have already created templated EDM’s ready...
Written by Alyce Mokrzycki, News Xtend With over 4 billion global users, the internet has become a veritable smorgasbord of...
Written by Alyce Mokrzycki, News Xtend With over 4 billion global users, the internet has become a veritable smorgasbord of possibilities for businesses looking to generate website traffic and find the customers of tomorrow, today. Reasons for generating website traffic are varied, and should strategically align with a businesses objectives. From...
By Christine Moody, Brand Audits What’s in a brand name? Brand identity is fast becoming one of the most valuable assets...
By Christine Moody, Brand Audits What’s in a brand name? Brand identity is fast becoming one of the most valuable assets for a business. Contemporary asset value (for intangible assets such as brands) is now nearly 85% of the market value of S&P 500 companies, according to an annual survey by...
By Emma McCourt - Strategic marketing specialist working for World’s Biggest Garage Sale. She has expertise in fashion, mass...
By Emma McCourt - Strategic marketing specialist working for World’s Biggest Garage Sale. She has expertise in fashion, mass customisation, and brand engagement This Brisbane-based company generate profit for purpose by re-commercing unwanted consumer goods, now they are now taking their unique business model global. Think for a moment about...
Written by Maggie Hill, News Xtend Ever wondered what it takes to tackle the world of Facebook advertising? It’s no easy...
Written by Maggie Hill, News Xtend Ever wondered what it takes to tackle the world of Facebook advertising? It’s no easy task; with Facebook certifications taking from hours to days to weeks to earn, Facebook can feel like your best friend, or your worst enemy. That’s why we’re going to talk you...
Searching is one of the most popular activities on the internet, and an integral part of the modern consumer...
Searching is one of the most popular activities on the internet, and an integral part of the modern consumer journey. With online advertising becoming increasingly competitive, businesses looking to grow are encouraged to leverage the frequent use of search engines in the consumer’s decision making process. Recent figures show that only...
Looking to find new customers, showcase your products and increase online sales? Two words, Google Shopping. The digital sphere...
Looking to find new customers, showcase your products and increase online sales? Two words, Google Shopping. The digital sphere is more exciting than ever, giving brands endless opportunities to meet their business objectives. Google Shopping allows for shopping ads to be visible on Google. Once a user searches a product or...
Author: Amy Roche While customer journey mapping and experience are all the rage at the moment, the real force...
Author: Amy Roche While customer journey mapping and experience are all the rage at the moment, the real force multiplier for brick and mortar stores comes from tapping into our own emotional and human needs – or Humanics. Humanics is about identifying deep emotional, values and human needs – not...