As the election looms and the weather is more conducive to staying home in bed all day than being...
As the election looms and the weather is more conducive to staying home in bed all day than being active, consumer confidence fell for the month of May. External events, such as elections, create uncertainty around employment, government allowances, education costs and the real estate market, which leads consumers to...
Understanding your customers’ journey to purchase isn’t always an easy process. As a retailer you are likely using multiple marketing...
Understanding your customers’ journey to purchase isn’t always an easy process. As a retailer you are likely using multiple marketing channels to reach your customer and push your product. So how do you know which channels to push and when? Is there any point to paid search or email marketing? At what...
Bras N’ Things have embraced social media and technology to promote their latest Body Bliss campaign with astounding results. Busting...
Bras N’ Things have embraced social media and technology to promote their latest Body Bliss campaign with astounding results. Busting sales records, CEO George Wahby said “From a product, sales and customer feedback perspective the Body Bliss by Bras N Things launch has unquestionably been one of the most successful...
One of the largest chain stores in the world has plans to roll out smaller stores in Australia. The maze...
One of the largest chain stores in the world has plans to roll out smaller stores in Australia. The maze that is IKEA is aiming to lower customers stress levels when it comes to shopping with them. Although they are not scaling back in any existing stores, the goals of growing online...
Independent market research company, Ipsos has released the Top 5 Most Influential Brands study, based on an online survey...
Independent market research company, Ipsos has released the Top 5 Most Influential Brands study, based on an online survey of over 2,000 Australian adults using the Ipsos panel in late 2015, which highlights the brands that are in the forefront of consumers’ minds. Global tech giants Google, Microsoft, Facebook and Apple...
The customer is always right doesn’t sit well with all retailers. While you may not agree with this sentiment,...
The customer is always right doesn’t sit well with all retailers. While you may not agree with this sentiment, listening to customers’ complaints and negative feedback can often be more beneficial to the growth of a business than tossing these comments aside. Whether it be face to face, online or...
NEWSFLASH…Digital marketing is hard work! It takes time to research, it takes time to provision and it takes time...
NEWSFLASH…Digital marketing is hard work! It takes time to research, it takes time to provision and it takes time to implement new activity and when everyone is busy, more often than not, digital marketing gets shelved. But believe it or not there are quick wins you can implement today! Re-heat...
Go to market strategies and product testing have changed dramatically in the past few years. ‘Fail fast’ is the...
Go to market strategies and product testing have changed dramatically in the past few years. ‘Fail fast’ is the go to mantra for tech companies and startups, but how does retail compare? Industry leaders are investing in research and development, new tech and roles like customer experience designers. Testing is...
Omnichannel, multichannel, microsites, geotargeting, C2B and big data. Keeping up with the latest trends and buzzwords is difficult for...
Omnichannel, multichannel, microsites, geotargeting, C2B and big data. Keeping up with the latest trends and buzzwords is difficult for most small to medium retailers who often don’t have the time or resources to focus heavily on the expectations of consumers when it comes to digital. Omnichannel, to put it simply...
South-east Australia has recently seen temperature plummet with wild weather bringing howling winds and light snow showers, even in...
South-east Australia has recently seen temperature plummet with wild weather bringing howling winds and light snow showers, even in the sunshine state of Queensland. Heaters have been dusted off and ugg boots finally seeing the light of day with weeks of winter chill predicted. Retailers however, should not start dreaming of...
With tax time around the corner the Australian Tax Office wants you to make the most of small business tax...
With tax time around the corner the Australian Tax Office wants you to make the most of small business tax concessions. What are the tax concessions? The ATO has a What's new for small business page that keeps an up-to- date list of available tax concessions and eligibility requirements. This is a great...
If you haven’t got at least one social media platform that you’re active on, as a retailer, by now,...
If you haven’t got at least one social media platform that you’re active on, as a retailer, by now, then you’re significantly behind the eight ball. And yes – we said active. Just having a Facebook account that you post on every other week with a couple of hundred...
Data released by the Australian Bureau of Statistics (ABS) this week indicates that the soft retail sales that have...
Data released by the Australian Bureau of Statistics (ABS) this week indicates that the soft retail sales that have been recorded since the beginning of 2016 have continued into the final quarter of 2015/16. The recorded growth of 0.2 per cent, seasonally adjusted, is below the figure forecast by the...
Retail insurance costs are rising and the National Retail Association (NRA), in partnership with Gow Gates Insurance Brokers, want...
Retail insurance costs are rising and the National Retail Association (NRA), in partnership with Gow Gates Insurance Brokers, want to relieve some of the current financial pressures on our members by unlocking lower insurance premiums through group-buying power. By registering today, we can work together to reduce the pressure...
At the National Retail Association (NRA) we pride ourselves on the services, benefits and value for money that we...
At the National Retail Association (NRA) we pride ourselves on the services, benefits and value for money that we offer our members. You can rest assured that an investment in a NRA membership can save you thousands in the running of your business. Did you know that as a member of...
The release of retail trade data by the Australian Bureau of Statistics this week has revealed that sales failed...
The release of retail trade data by the Australian Bureau of Statistics this week has revealed that sales failed to meet the expectation of economic projections, with an increase of 0.2 per cent recorded in seasonally adjusted terms. This estimate is on the back of a 0.2 per cent increase...