How sustainability in fashion went from the margins to the mainstream
By Adrianne Pasquarelli, Ad Age Nearly every apparel marketer is following consumer demand by leaping onto the green wagon. Banana Republic is...
By Adrianne Pasquarelli, Ad Age Nearly every apparel marketer is following consumer demand by leaping onto the green wagon. Banana Republic is plugging its vegan suede jackets. J. Crew's Madewell brand is urging consumers to turn their "old jeans" into "new homes" through its denim recycling program. Even fast-fashion giants, such as...