Creating a Digital Advantage – News Xtend Masterclass

In times of an ever-evolving society, it’s long been predicted that consumer audiences would eventually undertake an evolution when it comes to marketing – specifically, within their advertising needs and the advance of the platforms in which they engage.

A natural progression of digital marketing in the media presented both news providers and businesses alike the opportunity to equally advance alongside them – reinforcing just how crucial it is to remain up-to-date, relatable, and reliable in order to grow a consumer base.

For anyone who has ever posted on Facebook, or pinned something, and thought, “I wonder how many other people just did that too?”.  In the time it took to write this, there have been:

• 3,062,555 Snapchat messages sent
• 242,313 uploads to Instagram
• 19,278 items purchased on Amazon.

And Facebook? Over 20 million posts globally in under five minutes. This social media platform reaches over 16 million people in Australia alone (January 2017).

That’s a lot of people to talk to! Social media can be the face and voice of a brand…if it’s done right. Personifying your business, allowing trust, and creating a discourse between consumers and your brand is really important. It’s not just about what you want to tell people; it’s also about understanding what your audience want to hear. This can be a daunting step to take but marketing experts News Xtend (News Corp Australia’s SMB marketing specialists) would urge businesses to get on Facebook and get talking.

News Corp Australia, in partnership with the National Retail Association, is pleased to support businesses by offering a wide range of digital marketing services (including Facebook and Instagram advertising solutions).

With this in mind, a Digital Marketing Masterclass has been created for businesses who dream of taking their digital marketing to the next level but maybe don’t have the time, knowledge or capacity to do so.

The Masterclass includes digital marketing and retail industry expert, Micky Kavanagh, National Retailers Association CEO, Dominique Lamb, and News Corp’s Social Media Editor, Alex Strachan leading the helm. They’ll dissect the retail landscape, how the digital world impacts retailers, and talk about why it’s so important to be tech-savvy when communicating to customers to achieve business success.

So, if you’re dreaming of evolving and transforming your business to be a step above the rest, then the News Xtend Masterclass is the unmissable event for you.

Event Details: