“We are all now connected by the internet, like neurons in a giant brain.”
– Stephen Hawking
Over the June-July period our consumer insights division talked to some of our leading retail CEOs and CIOs regarding their digital capability investments over the next 12 months and on average an increase to the order of 30 per cent in digital capability expenditure was forecast.
Retailers’ expenditure in both systems investment and digital marketing is certainly increasing. And, of course, the great challenge and opportunity is the relevance and return of that spend relative to the light speed at which this topic of digital is evolving.
Click here to read more from Brian Walker, Retail Doctor Group CEO about the Internet of Things and retail.