Our ability to track our consumers every move is an important advantage of ecommerce.
With publicly available analytics tools such as Google Analytics combined with insights available from each social platform (thanks to the recent announcement regarding Instagram), wordpress analytics and many more, we have never had so much information at our fingertips.
What we do with that information is the true test for businesses.
It has often been said that gathering data is useless if you don’t know what to do with it.
So what do you do with it?
First Data explores how you can enhance your ecommerce profitability with analytics here.