McDonald’s Australia have announced that they will display the country of origin of the ingredients in their products.
From 1 July 2018, the adoption of the country of origin food labelling system was mandatory for most foods sold in retail stores, markets and vending machines, whether packaged or unpackaged. The Information Standard outlines that the country of origin label must identify where the product was made, produced, grown or packed, or from which country it was imported. However, country of origin labelling is not required for certain products, including food sold in takeaway shops, restaurants or cafes.
Together with the Federal Minister for Agriculture, David Littleproud, McDonalds has voluntarily developed a country of origin webpage to assure customers they are committed to purchasing quality, locally-sourced ingredients.
Mr. Littleproud expressed his support for the leadership of McDonalds, proving that adoption of food labelling systems can occur on a voluntary basis. In regards to the rest of the fast food industry, Mr. Littleproud will continue to work with and encourage all outlets to follow the lead of McDonalds and make a commitment to transparency for Australian consumers and farmers.
Why should food service retailers voluntarily do this?
Most Australian consumers have a strong preference to locally-grown produce and have a right to know where their food is from to make informed purchasing decisions. To source local produce and open a transparent dialogue with your customers means they can be assured knowing they are receiving a quality product, stimulating local economy and supporting Australian farmers.