Julie Mathers is the CEO and Owner of Snuggle Hunny, a fast growing Australian baby brand. Julie is also the founder of Flora & Fauna, an online store specialising in vegan and eco-friendly products and 2018 Telstra New South Wales Small and Succeeding Business Award winner.

Julie has over 30 years experience in retail and has worked across medium and large retailers before starting her entrepreneurial journey.

Julie founded Flora & Fauna in 2014 with a clear vision to be the most responsible retailer possible with the best customer service. Flora & Fauna was named Best Small Online Retailer at the 2018 ORIAs and won Telstra Small Business of the Year for NSW in 2018. Flora & Fauna is also a proud BCorp. Julie sold Flora & Fauna to an ASX listed company in 2021 and exited in Feb 2022. In Feb 2022 she also acquired Snuggle Hunny and is now taking this business on its next growth phase.

Julie has a strong personal desire to create change for the better and frequently mentors and speaks about responsible retailing and small business. Julie was named Number 1 in the 2021 and 2019 “Top 50 People in Australian eCommerce” and Industry Person of the Year at the 2021 Online Retail Industry Awards and 2022 Retail Fest.

Prior to founding Flora & Fauna, Julie has worked in the UK, Europe, Asia and now Australia for the last thirteen years. She has worked in consulting, private equity and with many retailers, including senior leadership roles in Woolworths, Coles and APG & Co

Linked In: https://www.linkedin.com/in/julie-mathers-92149b1/
Position: Board member