Rob is the Director and Head of Operations in Australia and is responsible for day-to-day commercial operations and performance, as well as growing the Lovehoney brand in Australia & NZ. 

Rob’s role at Lovehoney is diverse and encompasses creating, developing and implementing  a multi-level business plan and strategy to ensure the successful operations of Lovehoney Australia, while accelerating its year-on-year growth. Rob manages a 65 strong team with six departmental heads, covering; customer service; warehousing and distribution; online trading; PR and marketing; finance; and trade sales. Rob is currently voted Inside Retail #3 in the 50 Top People in ECommerce , Australia Post Oria’s Hall of Fame Winner 2022, and Excellence in Retail Award from Retail Global, and shortlisted for multiple awards in 2023.​

Rob established Lovehoney Australia in Queensland in September 2013 from his spare room with one staff member. They are now market leaders in Australia and globally.  Previously having run his own business, the Love Group, Rob successfully tendered the Fifty Shades of Grey license in association with the UK company, Lovehoney Ltd. The Fifty Shades of Grey range is now one of the companies most successful product lines. ​

Rob’s career has been highly focused on implementing and overseeing strategies to drive revenue growth and raising the profile of the adult industry. After studying a Bachelor of Business Administration at Lancaster University, Rob moved into marketing and strategy and has worked his way up to CEO of Sexpo and Club X stores. Since starting Lovehoney Australia, he has been featured in international publications and was on the industry board for six years. He is an advisory to Australia Post, National Retail Association, Getbumpn disability charity, Trademutt and Retail Global.  He encourages his team to take pride in their work, recognizing and celebrating their successes, as well as striving to drive the business forward. ​

Outside of work Rob is a keen amateur boxer and marathon runner. Raised over $250k for charity, and father of two boys Jack & Levi. He loves yoga and is a passionate Chelsea supporter. ​​

Linked In: https://au.linkedin.com/in/rob-godwin
Position: Board Member