Shoppers to splash $21 billion in the 10-day Christmas countdown

Retailers across the nation are preparing for a busy period of last-minute purchases, bargain hunting and fresh-food orders in the lead up to December 25.

The National Retail Association has revealed Australians are set to splurge $21.5 billion in the final period.

Interim CEO Lindsay Carroll said: “This is a 3.9 per cent increase on last year’s spend, as shoppers grab gifts and décor, as well ordering fresh food for the big day.

“Spending will largely be in-store as many of the online delivery cut-off dates have already passed, but this is great news for our bricks-and-mortar retailers, many of whom are still recovering from less foot traffic during the pandemic.”

Ms Carroll said cost of living pressures have prompted consumers to approach their festive spending a little differently this year.

“Due to rising inflation and interest rates, consumers kicked off their Christmas shopping earlier than previous years to spread the cost of their celebrations.

“People have been shopping more often but with smaller purchases, so it’s no surprise retailers will be run off their feet in the final 10 days.

Ms Carroll provided some tips for shoppers on how to best navigate this busy period.

“Do research the items you’d like to buy ahead of time and compare prices with other stores to make sure you’re getting the best deal.

“Take note of the extended trading hours at many locations across the country; shopping early or late will help you avoid peak times in car parks.

“Lastly, always remember to treat retail workers with respect. It’s the busiest time of the year for retailers with many working at full capacity, so please keep the Christmas spirit in mind and treat them with patience and kindness.

The NRA forecast Australians will spend a total of $60.6 billion throughout the Christmas trade period, which encompasses half of November and all of December.

The National Retail Association is the voice of modern retail, representing more than 60,000 stores across Australia.  It has been serving businesses in the retail and fast-food sectors for close to 100 years.

For more information please contact the NRA’s media unit at marketing@nra.net.au