Making your trade mark, trademarkable!
By Christine Moody, Brand Audits What’s in a brand name? Brand identity is fast becoming one of the most valuable assets...
By Christine Moody, Brand Audits What’s in a brand name? Brand identity is fast becoming one of the most valuable assets for a business. Contemporary asset value (for intangible assets such as brands) is now nearly 85% of the market value of S&P 500 companies, according to an annual survey by...