Research continues to show the power of catalogues
The Australasian Catalogue Association (ACA) recently reported that catalogues continue to perform strongly, holding their own against other media...
The Australasian Catalogue Association (ACA) recently reported that catalogues continue to perform strongly, holding their own against other media channels. In the latest quarterly ACRS Shooper Reports, catalogues demonstrate their value, tracked in terms of audience readership, channel usage, channel purpose and drivers of shopping behaviour. When making purchasing decisions...