FREE digital training for small businesses

Having a strong online presence is increasingly important for companies of all sizes. Now there's free digital training to...

Having a strong online presence is increasingly important for companies of all sizes. Now there's free digital training to help small businesses to help level the playing field. Officially launched at last week's Australian Chamber Business Leaders Summit, Google has officially launched The Digital Garage in partnership with the Australian Chamber of...

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Australians spending even more time online

New research commissioned by the company rolling out the National Broadband Network (NBN) has found that internet users are...

New research commissioned by the company rolling out the National Broadband Network (NBN) has found that internet users are expected to spend an extra 22 days online this year compared with two years ago. “Most of us are getting online when we open our eyes in the morning and before...

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Are online marketplaces right for you?

Indirect selling or third party online marketplaces, such as eBay, can be a great way to broaden your reach,...

Indirect selling or third party online marketplaces, such as eBay, can be a great way to broaden your reach, trial new products, and test different regions with lower costs compared to setting up a new storefront. Groupon, eBay, Etsy and Zazzle are just a few examples of third party websites...

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71% of people using mobile to make payments

Mobile commerce (mcommerce) is continuing to grow and if your business isn’t offering mobile payment options you could be...

Mobile commerce (mcommerce) is continuing to grow and if your business isn’t offering mobile payment options you could be missing out. Mobile commerce relates to the use of wireless handheld devices such as mobile phones and tablets to perform transactions. This includes everyday banking, consumer purchases, money transfers, mobile ticketing,...

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Is your customer data safe?

Retailers that are engaging in online sales (e-commerce) or collecting customer data in registrations forms have unique security and...

Retailers that are engaging in online sales (e-commerce) or collecting customer data in registrations forms have unique security and privacy considerations. Retailers may be using proprietary solutions or using a 3rd party program to collect and process this information. If a retailer collects this information, they are responsible for its...

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Dark patterns killing your customer experience

Dark patterns are manipulative techniques used in interfaces to trick users into doing things they normally wouldn’t. Benefiting the...

Dark patterns are manipulative techniques used in interfaces to trick users into doing things they normally wouldn’t. Benefiting the company at the expense of the customer. Bait & switch, hidden costs, forced continuity and disguised ads are regularly used in businesses across the globe. The use of these sneaky techniques may...

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Increase your profits with Rich Media

Rich Media facilitates a new kind of information delivery or messaging, in the form of digital content. The term “media”...

Rich Media facilitates a new kind of information delivery or messaging, in the form of digital content. The term “media” in “Rich Media” is an abbreviated version of the term “multimedia.” Multimedia goes beyond traditional text (including printed material). The term “rich” in “Rich Media” defines digital content, appropriately suited for...

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Retail Doctor Group Fit for Business Breakfast

Richard Umbers, CEO of Myer will join Brian Walker, CEO & Founder of Retail Doctor Group for an exclusive...

Richard Umbers, CEO of Myer will join Brian Walker, CEO & Founder of Retail Doctor Group for an exclusive discussion on the first year of the New Myer strategy and the future of retailing in Australia. As the retail sector gets disrupted by the likes of Amazon and Uber reshaping...

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Customer-Centric Marketing & Measurement

One of the keys to any successful business is remaining focused on your customers. While this stretches from the...

One of the keys to any successful business is remaining focused on your customers. While this stretches from the actual products you sell to your bricks and mortar customer service and your digital user experience, why should it stop there? More and more smart digital marketers are shifting their...

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Internet of Things and retail

“We are all now connected by the internet, like neurons in a giant brain.” – Stephen Hawking Over the June-July period...

“We are all now connected by the internet, like neurons in a giant brain.” – Stephen Hawking Over the June-July period our consumer insights division talked to some of our leading retail CEOs and CIOs regarding their digital capability investments over the next 12 months and on average an increase to the...

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Instagram Stories for business

Instagram’s new Snapchat inspired story telling feature lets followers view off the cuff or behind the scenes moments from...

Instagram’s new Snapchat inspired story telling feature lets followers view off the cuff or behind the scenes moments from your brand. Your ‘stories’ whether they be a photo or video have a shelf life of 24 hours and won’t taint your carefully curated Instagram feed. If you don’t use Snapchat why...

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BDO 2016 Cyber Security Survey

In today’s digitally reliant marketplace, the need to manage a business’ reputation through effective cyber security measures cannot be...

In today’s digitally reliant marketplace, the need to manage a business’ reputation through effective cyber security measures cannot be underestimated. Knowing what’s required can be the biggest challenge and benchmarking is a vital piece of the decision making puzzle. To contribute to valuable benchmarking, BDO and AusCERT have joined forces to...

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MEMBER ONLY ARTICLE – Hello Social Member Offer

Hello Social is Australia’s leading independent social media agency, who prides itself on providing every client with bespoke social...

Hello Social is Australia’s leading independent social media agency, who prides itself on providing every client with bespoke social media strategies that get results. As a valued member of the National Retail Association, Hello Social are offering members 25% off the first month of service, up to the value of...

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The Digital Disconnect: how to match online convenience in the store

Online retailing has been a great addition to the retail landscape but the convenience that it offers is something...

Online retailing has been a great addition to the retail landscape but the convenience that it offers is something that physical stores are now needing to mimic. There is no denying that online shopping has really transformed retail and many household shopping habits. The biggest advantage of online shopping is clearly...

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Online sales resources for SME’s

Selling online sounds easy enough. Buy a domain, set up a website and watch the sales role in without the...

Selling online sounds easy enough. Buy a domain, set up a website and watch the sales role in without the overhead of a bricks and mortar shop. Unfortunately it’s not as easy as 3 simple steps. Before setting up shop online you must consider the following: - Products and services offerings - Omni-channel retailing -...

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The one metric you look at but shouldn’t

As a standalone metric, without any context, Ecommerce Conversion Rate means very little. Yet it’s probably the one metric...

As a standalone metric, without any context, Ecommerce Conversion Rate means very little. Yet it’s probably the one metric every Ecommerce manager looks at, analyses, reports on and potentially even loses sleep over! Let’s take a look at a hypothetical example. Consider 100 people came to your site but only one...

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