It’s an exciting time to be alive! Technology is moving into every region of our lives like never before....
It’s an exciting time to be alive! Technology is moving into every region of our lives like never before. People are out strolling the streets catching Pikachus with Pokemon Go, the biggest ever augmented reality app, and if you don’t have a VR headset to snap your Samsung Galaxy...
Aussies are buying up more and more online! According to a recent study, improved trade for small business and...
Aussies are buying up more and more online! According to a recent study, improved trade for small business and exceptional growth in fashion sales helped Australian online retail sales rebound, totalling almost $20 billion in annual spends in the year to May 2016. The latest NAB Online Retail Sales...
Black Fridays, personalised emails, and digital apps – fully three-quarters of retail sales growth occur through online channels, according...
Black Fridays, personalised emails, and digital apps – fully three-quarters of retail sales growth occur through online channels, according to a 2015 report by pwc. As well as 8% of actual retail sales can be attributed to online mediums, mentioned in the same report. These form important reasons for retailers...
After browsing for an item online, have you ever noticed the stream of advertisements that come your way long...
After browsing for an item online, have you ever noticed the stream of advertisements that come your way long after you have left the website? Were they always there, or did you only just notice them? How did they know you were looking at that exact jacket online yesterday? In order to...
Online review sites can be a cause for concern for many businesses, especially SMEs. A few scathing reviews can turn...
Online review sites can be a cause for concern for many businesses, especially SMEs. A few scathing reviews can turn away potential customers, and encourage loyal ones to seek out competitors. However if handled correctly, online reviews can be a fantastic customer service tool, build brand awareness, upsell customers, and build...
Bricks and mortar stores have entered the era of digital, however it’s not all doom and gloom for retailers...
Bricks and mortar stores have entered the era of digital, however it’s not all doom and gloom for retailers who believe physical store fronts are still key to the shopping experience. A report from brand intelligence firm L2 suggests that 72% of shoppers consider the bricks and mortar experience most...
NEWSFLASH…Digital marketing is hard work! It takes time to research, it takes time to provision and it takes time...
NEWSFLASH…Digital marketing is hard work! It takes time to research, it takes time to provision and it takes time to implement new activity and when everyone is busy, more often than not, digital marketing gets shelved. But believe it or not there are quick wins you can implement today! Re-heat...
Omnichannel, multichannel, microsites, geotargeting, C2B and big data. Keeping up with the latest trends and buzzwords is difficult for...
Omnichannel, multichannel, microsites, geotargeting, C2B and big data. Keeping up with the latest trends and buzzwords is difficult for most small to medium retailers who often don’t have the time or resources to focus heavily on the expectations of consumers when it comes to digital. Omnichannel, to put it simply...
Retailers are investing more than ever before in their digital retail offer, but do they truly consider the reason...
Retailers are investing more than ever before in their digital retail offer, but do they truly consider the reason for bringing digital aspects into their store, or are they simply following the trend? So, as a small retailer how do you compete? Last month in collaboration with our partner’s at Retail...
What if shopping as you know it was to change and give you more options than ever before? That’s the...
What if shopping as you know it was to change and give you more options than ever before? That’s the questions Myer and eBay is posing to shoppers around Australia. Together they have created Shopticals, a virtual reality shopping department store experience. In a world first, customers can shop in the...
Innovation is the hot topic on everybody’s lips. From investors to start-ups to politicians, everybody is looking towards the...
Innovation is the hot topic on everybody’s lips. From investors to start-ups to politicians, everybody is looking towards the future for improvements on current ideas or new ideas and technologies that can shape the way we live. Unfortunately many “higher-ups” who talk the talk, seem to disconnect when it comes...
Many retailers believe that digital and smartphones are hindering bricks and mortar. While smartphones and tablets are significantly impacting...
Many retailers believe that digital and smartphones are hindering bricks and mortar. While smartphones and tablets are significantly impacting traditional B2C retail experiences, businesses that embrace the technology are coming out on top. Digital is no longer exclusive to large companies with big marketing budgets. Retailers of all sizes can...
While you might not have thought it, considering the rise of e-commerce, the future for in store retail is...
While you might not have thought it, considering the rise of e-commerce, the future for in store retail is looking brighter than ever. Retailers who manage to harness the power of big data are now able to create custom, curated journeys for their customers – maximising personalisation and flow...
One rule of business is that you need to be where your audience is looking for you and these...
One rule of business is that you need to be where your audience is looking for you and these days that’s on their mobile on Google Maps. We are a generation of convenience too, so if your audience can’t find you easily they’ll just go elsewhere. Recently this hit home when...
Many of you have already shown your support by purchasing a 2016 | 2017 Entertainment™ Book or Digital Membership. However,...
Many of you have already shown your support by purchasing a 2016 | 2017 Entertainment™ Book or Digital Membership. However, with over $20,000 worth of valuable offers, have you thought about buying a Membership for your Mum, other family members or friends this Mother’s Day? Purchase your Entertainment™ Book now to...
Digital is defining retail. Customers have more access than ever with online stores in the palm of their hand...
Digital is defining retail. Customers have more access than ever with online stores in the palm of their hand wherever and whenever they want to shop. Digital influences over 40% of bricks and mortar store visits and it has been shown that the use digital devices increase shoppers order...