Why is great customer experience important and what does it look like?

Customer experience is more than a sales assistant smiling and ‘going the extra mile’ now means more than offering...

Customer experience is more than a sales assistant smiling and ‘going the extra mile’ now means more than offering your loyal customers $2 off their next order. Consumers are demanding seamless, personable and extraordinary experiences from each interaction with your brand. From the initial search on Google to the unwrapping...

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Australia has been named as a global leader in moving towards a cashless future

In a new global report, “The Cashless Journey,” MasterCard Advisors tracked how 33 major economies are progressing from cash-based...

In a new global report, “The Cashless Journey,” MasterCard Advisors tracked how 33 major economies are progressing from cash-based to cashless societies. The report identifies new technologies, government programs and consumer preferences as key factors that are driving this shift, creating more productive and inclusive economies. Cash still accounts for...

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Get expert advice on promoting your business online at a free Google event

Embracing the web is increasingly important for businesses of all sizes. Digitally engaged businesses are four times more likely...

Embracing the web is increasingly important for businesses of all sizes. Digitally engaged businesses are four times more likely to be hiring, and double as likely to be growing revenue than those who don’t. That’s why we wanted to let you know about an upcoming Google livestream event that helps...

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Shoppers are exhausted by digital ubiquity

Shoppers are becoming exhausted by digital ubiquity and are therefore beginning to seek sanctuary in physical retail stores for...

Shoppers are becoming exhausted by digital ubiquity and are therefore beginning to seek sanctuary in physical retail stores for the human to human experience that bricks and mortar provides. The ‘fittest’ retailers are able to capitalise on this consumer desire, by utilising the power of personalisation within the store experience. From...

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The original and most established retail event in Australia is heading to Melbourne for the very first time!

Australia’s love affair with digital is continuously growing and the sky really is the limit for where we can...

Australia’s love affair with digital is continuously growing and the sky really is the limit for where we can take it. According to the NAB, online retail sales saw a jump of 10% in 2015. However, even globally, online sales only represent 8% of the total. There is so much potential...

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Message from the CEO: 19 February 2016

Over the past few weeks I’ve spoken with you about the broader national interest after spending time in Canberra,...

Over the past few weeks I’ve spoken with you about the broader national interest after spending time in Canberra, particularly issues surrounding taxation and the Budget.  This week, I’d like to focus discussions back towards the association, in order to highlight a number of opportunities we’ve launched for members...

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