The power of the purse
Women make 85% of consumer purchase decisions and research shows women support brands which support gender equality. How can...
Women make 85% of consumer purchase decisions and research shows women support brands which support gender equality. How can your business access this Female Economy (or 'Femeconomy') purchasing power? In Australia alone during 2015-16 women spent $198.9 billion. Femeconomy is a social enterprise, role modelling Female Leadership and Entrepreneurship, and...