9 benefits of using data to create loyalty
by Tim O’Grady, knowITall Loyalty Systems What is the one word that can make all the difference to a loyalty...
by Tim O’Grady, knowITall Loyalty Systems What is the one word that can make all the difference to a loyalty program’s success? Answer: Data…not data for the sake of it, rather data that leads to insights that are actioned for business acceleration. The following data sources gathered through a loyalty program and...