Instagram’s new Snapchat inspired story telling feature lets followers view off the cuff or behind the scenes moments from...
Instagram’s new Snapchat inspired story telling feature lets followers view off the cuff or behind the scenes moments from your brand. Your ‘stories’ whether they be a photo or video have a shelf life of 24 hours and won’t taint your carefully curated Instagram feed. If you don’t use Snapchat why...
Webinars are not a new concept, however implementing them into your marketing plan could still be essential to building...
Webinars are not a new concept, however implementing them into your marketing plan could still be essential to building brand awareness and providing value for your current customers. Running a webinar offers you a chance to gain insights from your customers and target audience while delivering key messages and engaging...
Many NRA members and indeed the wider industry will have had some dealings over the years with our energetic...
Many NRA members and indeed the wider industry will have had some dealings over the years with our energetic and bubbly Director of Events, Marketing + Partnerships, Carly Faragher. Carly has been an integral part of the NRA team, organising events such as our POD Summit and Young Retailer...
If you haven’t heard about Pokémon GO, it’s possible you have been in quarantine for the past two weeks....
If you haven’t heard about Pokémon GO, it’s possible you have been in quarantine for the past two weeks. The new augmented reality based App has quickly become the new obsession for kids and nostalgic adults everywhere. Users need to step outside and physically search for Pokémon, take aim and...
Black Fridays, personalised emails, and digital apps – fully three-quarters of retail sales growth occur through online channels, according...
Black Fridays, personalised emails, and digital apps – fully three-quarters of retail sales growth occur through online channels, according to a 2015 report by pwc. As well as 8% of actual retail sales can be attributed to online mediums, mentioned in the same report. These form important reasons for retailers...
After browsing for an item online, have you ever noticed the stream of advertisements that come your way long...
After browsing for an item online, have you ever noticed the stream of advertisements that come your way long after you have left the website? Were they always there, or did you only just notice them? How did they know you were looking at that exact jacket online yesterday? In order to...
Bras N’ Things have embraced social media and technology to promote their latest Body Bliss campaign with astounding results. Busting...
Bras N’ Things have embraced social media and technology to promote their latest Body Bliss campaign with astounding results. Busting sales records, CEO George Wahby said “From a product, sales and customer feedback perspective the Body Bliss by Bras N Things launch has unquestionably been one of the most successful...
NEWSFLASH…Digital marketing is hard work! It takes time to research, it takes time to provision and it takes time...
NEWSFLASH…Digital marketing is hard work! It takes time to research, it takes time to provision and it takes time to implement new activity and when everyone is busy, more often than not, digital marketing gets shelved. But believe it or not there are quick wins you can implement today! Re-heat...
With ever-squeezing margins, retailers need to know about the marketing automation technology that can provide efficiencies needed to delivery...
With ever-squeezing margins, retailers need to know about the marketing automation technology that can provide efficiencies needed to delivery greater return on marketing investment (ROMI). Confused by the complex landscape of marketing technology? ADMA’s Techmix is a new, vendor-neutral event to help marketers understand the plethora of marketing technologies now available...
Think that content marketing and copywriting are one in the same?Think again. Although content and copy should be developed...
Think that content marketing and copywriting are one in the same?Think again. Although content and copy should be developed together, most businesses do not have a dedicated copywriter. While it’s fantastic to have a content plan in place, if your copy isn’t up to scratch, your site will lack...
Many retailers believe that digital and smartphones are hindering bricks and mortar. While smartphones and tablets are significantly impacting...
Many retailers believe that digital and smartphones are hindering bricks and mortar. While smartphones and tablets are significantly impacting traditional B2C retail experiences, businesses that embrace the technology are coming out on top. Digital is no longer exclusive to large companies with big marketing budgets. Retailers of all sizes can...
Email marketing is still a key piece of the overall marketing strategy. However in today’s age of inbox overload,...
Email marketing is still a key piece of the overall marketing strategy. However in today’s age of inbox overload, how do you encourage your customers to open and not archive, or worse unsubscribe from your communications? Julia Carter from our partners at Traffika have outlined the three barriers to your...
In today’s increasingly fragmented yet hyper-connected society, consumer behaviour can no longer be predicted, and yet all voices still...
In today’s increasingly fragmented yet hyper-connected society, consumer behaviour can no longer be predicted, and yet all voices still need to be heard. As retailers attempt to be more relevant to their target audiences, and cater to their unique needs, retailers are adapting their service offers and store experience strategies...
How many times have you heard the term 'integrated marketing'? I know I would need more than my fingers and...
How many times have you heard the term 'integrated marketing'? I know I would need more than my fingers and toes to keep count! However, how many of us are actually doing it, and doing it well? In this epic guide to integrated marketing we give you a step-by-step guide to developing...
At the National Retail Association (NRA) we understand that your business has a range of professional development needs. To help...
At the National Retail Association (NRA) we understand that your business has a range of professional development needs. To help our members meet their training and professional development requirements, we have partnered with the Association for Data-Driven Marketing and Advertising (ADMA) to deliver their marketing education program. We call it the...
Propel your business by implementing an influencer marketing strategy with authentic real people. With more and more companies opting...
Propel your business by implementing an influencer marketing strategy with authentic real people. With more and more companies opting for customer lead storytelling, consumers are no longer solely swayed by big celebrity endorsements. Carefully selected individuals that align with your company’s values and beliefs can draw huge awareness and raise...