FWO Imposes Record Penalties to Director Underpaying Security Guards

The Fair Work Ombudsman (FWO) declared the Director of security company ‘Step Ahead Security Services’ had deliberately underpaid eight...

The Fair Work Ombudsman (FWO) declared the Director of security company ‘Step Ahead Security Services’ had deliberately underpaid eight casual employees hired as security guards by over $20,000 over a three-month period. The Director was ordered to personally repay the employees as well as paying penalties of over $50,000 with...

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Youth unemployment and the retail industry

Throughout the current federal election there has been a consistent focus on jobs creation, and how more Australians can...

Throughout the current federal election there has been a consistent focus on jobs creation, and how more Australians can be assisted into the workforce. As part of this discussion, there has been a particular emphasis on jobs for young people, and what initiatives will best address the current issue of...

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Free retail business health check

Technology moves so fast it’s hard to keep up with the latest software and IT solutions. With new accounting software,...

Technology moves so fast it’s hard to keep up with the latest software and IT solutions. With new accounting software, payment gateways and CRM systems being launched every month, how do you, as a retailer, ensure you are using the best retail management solutions for your business? Our partners at iVend...

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Immersive experiences draw consumers

Bricks and mortar stores have entered the era of digital, however it’s not all doom and gloom for retailers...

Bricks and mortar stores have entered the era of digital, however it’s not all doom and gloom for retailers who believe physical store fronts are still key to the shopping experience. A report from brand intelligence firm L2 suggests that 72% of shoppers consider the bricks and mortar experience most...

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Millennials and work perks

Millennials are the tech generation. They are the movement of young start-ups who expect more from employers than generations...

Millennials are the tech generation. They are the movement of young start-ups who expect more from employers than generations before them. Although the colourful offices of Google with sleeping pods, massage rooms and free gourmet food may be the extreme end of the company perk spectrum, the tech giant is...

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May figures show spending slump

As the election looms and the weather is more conducive to staying home in bed all day than being...

As the election looms and the weather is more conducive to staying home in bed all day than being active, consumer confidence fell for the month of May. External events, such as elections, create uncertainty around employment, government allowances, education costs and the real estate market, which leads consumers to...

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Rich media experiences draw consumer attention

Rich media is a form of advertisement that includes video, audio, social media components or any other interactive elements. Advertisements...

Rich media is a form of advertisement that includes video, audio, social media components or any other interactive elements. Advertisements with engaging or interactive components create a hands on customer experience that is more memorable than a standard static image ad. It is estimated that consumers are exposed to around 4,000...

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Message from the CEO: 20 June 2016

There are just 12 days left in the Federal Election campaign, and I think all Australians – including the...

There are just 12 days left in the Federal Election campaign, and I think all Australians – including the politicians – are well and truly ready to see the end of it. Regardless of which side you support, we know that these events can have a disproportionate impact on...

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Google analyses the path to purchase

Understanding your customers’ journey to purchase isn’t always an easy process. As a retailer you are likely using multiple marketing...

Understanding your customers’ journey to purchase isn’t always an easy process. As a retailer you are likely using multiple marketing channels to reach your customer and push your product. So how do you know which channels to push and when? Is there any point to paid search or email marketing? At what...

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Research + social influence = winning campaign

Bras N’ Things have embraced social media and technology to promote their latest Body Bliss campaign with astounding results. Busting...

Bras N’ Things have embraced social media and technology to promote their latest Body Bliss campaign with astounding results. Busting sales records, CEO George Wahby said “From a product, sales and customer feedback perspective the Body Bliss by Bras N Things launch has unquestionably been one of the most successful...

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Home furnishing icon’s future revealed

One of the largest chain stores in the world has plans to roll out smaller stores in Australia. The maze...

One of the largest chain stores in the world has plans to roll out smaller stores in Australia. The maze that is IKEA is aiming to lower customers stress levels when it comes to shopping with them. Although they are not scaling back in any existing stores, the goals of growing online...

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Top 5 Influential Brands Named

Independent market research company, Ipsos has released the Top 5 Most Influential Brands study, based on an online survey...

Independent market research company, Ipsos has released the Top 5 Most Influential Brands study, based on an online survey of over 2,000 Australian adults using the Ipsos panel in late 2015, which highlights the brands that are in the forefront of consumers’ minds. Global tech giants Google, Microsoft, Facebook and Apple...

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Are customer complaints a good thing?

The customer is always right doesn’t sit well with all retailers. While you may not agree with this sentiment,...

The customer is always right doesn’t sit well with all retailers. While you may not agree with this sentiment, listening to customers’ complaints and negative feedback can often be more beneficial to the growth of a business than tossing these comments aside. Whether it be face to face, online or...

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7 Ways To Boost Your Digital Marketing In Your Lunch Break

NEWSFLASH…Digital marketing is hard work! It takes time to research, it takes time to provision and it takes time...

NEWSFLASH…Digital marketing is hard work! It takes time to research, it takes time to provision and it takes time to implement new activity and when everyone is busy, more often than not, digital marketing gets shelved. But believe it or not there are quick wins you can implement today! Re-heat...

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Getting personal in-store

The convergence of online and in-store retailing is happening at a rapid pace. This coming together goes beyond product or...

The convergence of online and in-store retailing is happening at a rapid pace. This coming together goes beyond product or place but in expectation. A recent survey showed that 63% of Australians and 72% of New Zealanders believe the service they get in-store is more personal than online. On the other...

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Employee training – well worth the investment

Staff training is incredibly beneficial for specific purposes related to your business. You may need your new workers to...

Staff training is incredibly beneficial for specific purposes related to your business. You may need your new workers to undertake instruction in a new process or to develop new product knowledge. However including training that develops employees toward long-term career goals can also promote greater job satisfaction. A satisfied...

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