Independent market research company, Ipsos has released the Top 5 Most Influential Brands study, based on an online survey of over 2,000 Australian adults using the Ipsos panel in late 2015, which highlights the brands that are in the forefront of consumers’ minds.
Global tech giants Google, Microsoft, Facebook and Apple unsurprisingly dominated the local brands as businesses continue to compete in an international market. Coles came in at number 5.
For more details on the study click here.