With the release of the 2016 Census data expected today, retailers have a significant opportunity to understand the new Australian consumer.
Despite all of the controversy surrounding its collection, the 2016 Census is a treasure trove of valuable information on understanding who our population is today and how has it changed. Reports suggest that despite the issues, the 2016 Census has achieved a 96% completion rate.
So if there is an issue with the Census, it’s that it’s big – it’s so filled with data that it’s hard to know what it actually means for your business and how you can translate it into useful information to inform business decisions.
The NRA is pleased to announce a brand new partnership with Navigate Australia and their unique MarketMap platform which analyses and interprets data into easy-to-understand maps and data sets relevant for retail outlets.
Large organisations leverage market intelligence data to gain superior insight into their geographic markets, for example when assessing a new store location, planning marketing campaigns, or adjusting their product to meet local demand. However these tools are usually too expensive or complex for small to medium retailers, costing thousands of dollars.
Through this exclusive partnership, all NRA members will soon receive access to a cost-effective, online market intelligence tool that allows businesses of any size and budget to access the same kind of information. MarketMap pulls data from multiple sources such as the Census (past and new), daytime population stats, consumer spend and consumer lifestyle data, to give you a comprehensive view of local market trends.
By combining multiple data sources, including Census data, MarketMap provides a user-friendly tool for every retail outlet, no matter how small. This data can help business decision-makers address issues such as:
- local and hyperlocal marketing strategies (reports start from 1km radius)
- selecting a new site based on local demographics
- understanding foot traffic consumers as well as local residents
- demonstrating business and marketing cases
- demonstrating market intelligence when applying for business loans or grants
- identifying new customers and opportunities on your doorstep
- identifying customer cannibalisation between competing nearby stores
- identifying competitors within your area
- and much more
The MarketMap team will be incorporating the new Census data into its reports over the next two months so if you purchase a MarketMap report within the next 60 days, they will provide a second report of the new Census data absolutely free.
Flying in the face of what typical data reports cost, NRA members will receive MarketMap business intelligence reports from just $120.
Want to know more?
MarketMap will be running a free webinar on Thursday 13 July, providing a comprehensive introduction to the Census data, MarketMap and what it can offer for your business.
For more details on the MarketMap platform, visit their website here. NRA members will have discounted access to the platform from next week.